Michael Burcham is a serial entrepreneur, wicked strategist, and extraordinary communicator.

It is no secret to me that he iaunched his book, “The Art of Startup Failure” on November 5th, 2025
   
In Michael’s own words, “I’m thrilled to share that my new book, The Art of Startup Failure: Seductive Traps that Mislead Smart Founders. This book has been decades in the making — drawn from my 30+ years of building companies, mentoring founders, and coaching CEOs who’ve lived the highs and lows of entrepreneurship. At its heart, The Art of Startup Failure isn’t about failure at all.
It’s about learning from the patterns that cause good ideas to falter — and transforming those lessons into the foundation for lasting success.”

I have witnessed Michael in action at strategy sessions as a board member and CEO for Shore Capital~ guiding so many of us “daring to build something out of nothing” ~ with aplomb and grace.
     
The Art of Startup Failure offers 23 key lessons for building ventures that endure — covering everything from business models and team dynamics to leadership mindset and strategic focus.
    
Because in the end, to quote Michael again, “Every ‘failure’ is just data — and every founder’s story is still being written.

To get the book:
https://www.lulu.com/shop/michael-burcham/the-art-of-startup-failure/hardcover/product-p659wj9.html?q=michael+burcham&page=1&pageSize=4

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