I have long been a fan of kombucha even before it was in vogue. But I was both surprised and delighted by my newest discovery in the kombucha department: RMBR. I then found out it had a female co-founder (no surprise), Kiara Tomirotti. So I had to learn Kiara’s story. That exclusive Q&A is below!

AJR: What inspired you to found RMBR?

KT: RMBR was born from a deeply personal experience. After watching a family member navigate addiction and recovery, we saw firsthand how transformative small, healthy daily rituals could be. That experience inspired us to create a beverage that could support everyday wellness while still feeling enjoyable, social, and approachable. Today, RMBR is reimagining kombucha for a new generation with flavor-first, lifestyle-forward sparkling probiotic green teas crafted from bold botanical blends.

AJR:What sets RMBR apart from the competition? 

KT: Unlike traditional kombucha, RMBR is intentionally smooth, crushable, and approachable—without the overpowering vinegar taste. Our sparkling probiotic green teas are made with a premium Sencha green tea base and bold botanical blends, delivering a refreshing, flavor-forward experience that feels just as at home in a daily wellness ritual as it does in a social setting. We’re building RMBR as more than a functional beverage; it’s a lifestyle brand designed to make better-for-you choices feel exciting and effortless.

AJR: What are your secrets to success so far as a CPG brand?

KT: For us, it’s been staying close to our customer and letting the brand grow organically. Our grassroots approach has allowed us to learn directly from the people drinking RMBR, understand what resonates, and continuously pivot and build with them in mind. We’ve been able to grow without losing that direct connection to our community, and we think that has been one of our biggest advantages.

AJR: What is your dream endgame?

KT: We want RMBR to become a broader platform for crushable, better-for-you beverages. Kombucha is where we started, but the long-term vision is to expand into new healthy NA beverages and formats that fit seamlessly into peoples’ daily rituals and social lives.

To find RMBR near you, go to: https://www.drinkrmbr.com

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