I had the privilege of moderating a panel at this year’s second annual Galway Live! Event. I met a terrific beverage entrepreneur in Dean Burden in so doing. Their platform, Wise Spirits, Inc., is a masterful place to build custom-branded spirits for your favorite charity, golf outing, or even for the dad(s) in your life this Father’s Day! To explore your custom creations, go to wisespiritsinc.com

To hear more about Dean’ “why,” keep reading.

Happy Father’s Day to all!

Q: What inspired you to start your brand/platform/product?  

A: We wanted to differentiate ourselves from the competition by creating a platform where someone could create their own custom labeled bourbon/whiskey/vodka for a fraction of the cost of investing and doing it on their own.  We also found a niche market with making our products for corporate gifts and charitable foundations to raise money for their charities.  We have created a couple of award-winning brands due to the high demand for these particular products because the customers and competitions told us it was outstanding!  

Q:  What’s your best advice for fellow entrepreneurs?  

A: Ensure you have a well-thought-out business plan that includes the amount of time it takes to make and distribute your products because it always takes more time and money than you think.  

Q:  Where can we find your wine/barrels/whiskey/bourbon to buy?  

A: Wisespiritsinc.com and 4547whiskey.com

Have a friend or family member who would enjoy #HackstheNewsletter? Refer them here.